(By Paul Weyland) In presentations with local direct decisionmakers, you need to be more focused on specific ideas to make the client’s register ring. If the customer says no, they’re not saying no to your station or programming, they’re saying no to the idea.
(By Paul Weyland) In presentations with local direct decisionmakers, you need to be more focused on specific ideas to make the client’s register ring. If the customer says no, they’re not saying no to your station or programming, they’re saying no to the idea.