(By Paul Weyland) Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I have always believed we could learn a lot from the agencies about selling and then keeping accounts long-term. How do they do that? Here’s how.
(By Paul Weyland) Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I have always believed we could learn a lot from the agencies about selling and then keeping accounts long-term. How do they do that? Here’s how.