(By Paul Weyland) For many of us in sales, getting the client to sign a legally binding document with your company can be a challenge, or even a nightmare. Signed long-term contracts are the key to becoming a super-biller in media. Verbal OKs are easy. Written agreements can be trickier. But if that’s what management wants, then that’s what you must deliver.
(By Paul Weyland) For many of us in sales, getting the client to sign a legally binding document with your company can be a challenge, or even a nightmare. Signed long-term contracts are the key to becoming a super-biller in media. Verbal OKs are easy. Written agreements can be trickier. But if that’s what management wants, then that’s what you must deliver.