(By Paul Weyland) I hate surprises, even the good ones, but especially the bad ones. For AE's, nothing is worse than suddenly discovering that a client you thought you knew well is suddenly cancelling and going with an agency, or to another medium or station. Here's how you minimize your exposure to those bad surprises...
(By Paul Weyland) I hate surprises, even the good ones, but especially the bad ones. For AE's, nothing is worse than suddenly discovering that a client you thought you knew well is suddenly cancelling and going with an agency, or to another medium or station. Here's how you minimize your exposure to those bad surprises...